Innovate or Die, a favorite Business Book by Steve Jobs, this paper summaries the 2 types of innovations and how companies should organize and structure accordingly.
The two types are
Sustaining and Disruptive innovation.
Sustaining innovation is the kind of innovation most company engage in when upgrading a service or adding new functions and features. Obviously if you don’t improve you risk losing your customer base and eventually your business. Disruptive innovation is more drastic change as of when you introduce brand new technology, product or market.
Sustaining innovation is the kind of innovation most company engage in when upgrading a service or adding new functions and features. Obviously if you don’t improve you risk losing your customer base and eventually your business. Disruptive innovation is more drastic change as of when you introduce brand new technology, product or market.
3 Factors of Organization
Capabilities;
1)
Resources: people, equipment, technology, cash and other
non-tangible resources such as product design, information, brand and customer
relations
2)
Processes: Decisions and processes that transform resources
into product and services.
3)
Values: Not to be confused with ethical values. Values here relate to the
standards where the company and employees set priorities if an order, idea, profit
margins, product or customer is important to purse or not.
The 2 kind of values:
The 2 kind of values:
a.
How company assess growth market values.
b.
How big an opportunity has to be before it can be pursued.
